Editorial: How we moderate online comments

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Computerworld editor Sarah Putt outlines the process we follow in moderating online reader comments

On Tuesday July 17 Computerworld broke the story online that Maclean Computing had been put into liquidation. On Wednesday competitor Code Blue made a public play for the company’s customer base and later that day it was announced that Maclean Technology, co-owned by Chris Maclean, had bought Maclean Computing’s assets. On Friday the liquidator’s report revealed that Maclean Computing owes $3 million.

The online articles attracted a large number of comments; on the first article alone there were more than 70. A small number of comments were deleted shortly after they were posted because they fell into the category of being potentially defamatory.

But on the Saturday following the first week of stories about Maclean Computing I went back over all six stories that had been posted because I was concerned that, in the hustle and bustle of everyday reporting, we might have missed a few defamatory comments and I didn’t want them remaining over the weekend. I removed about 15 and closed the stories for comment until the following Monday. I then posted my own comment on each article explaining about the defamation risk.

As editor, the responsibility for everything that appears under the Computerworld NZ masthead is mine, so it follows that how the defamation law is interpreted on our website is down to me – not the law itself; that is the preserve of the courts.

It’s important to note that defamation cases can be costly for publications – the New Zealand courts have awarded damages of over $100,000 in a few cases, after a test case, O’Brien v. Brown in 2001, established that the defamation law applies online.

Defamation must be taken seriously – but so too should the right to freedom of speech.

Of all the topics we’ve covered since the Computerworld website opened to comments more than two years ago, the Maclean Computing liquidation is the one that has attracted the most potentially defamatory comments. So I thought it might be useful for readers to know what process we follow in determining whether a comment should be deleted.

Here are the questions we ask about comments that sail close to the wind:

• Is it defamatory – is it likely to unfairly and significantly diminish the person that has been named in the comment in the eyes of the general public?

• Is it the truth – if the comment alleges an activity has taken place, did it and can this be easily proven?

• Will the company mentioned be able to prove that the comment will lead to a significant financial loss?

• Is the comment expressed as an honest opinion and not an unsubstantiated fact?

• Is the comment an unwarranted/unproven personal attack without substance?

• Is it in bad taste – for example racist, sexist or homophobic?

The standard for defamation in an article, as opposed to a comment, is more nuanced. For example the law allows for something called “absolute truth”, that means anything said in a court or in Parliament can be reported.

I’ve been the editor for more than two years and I can count on one hand the number of times I’ve been asked to remove a comment, and it’s rare a comment is flagged unless it is spam. You are clearly an audience that enjoys robust debate.

An issue that people sometimes raise is why we allow anonymous comments. My view is that ICT in New Zealand is a small world, and people can lose their jobs if they speak out publicly, so it’s important that the facility to comment anonymously is maintained, even if it is occasionally abused.

However I think a comment in which a person has put their name carries more weight (and if it is a well known person I’ve been known to contact them and check they posted it).

Finally, we encourage reader comments on Computerworld because they add greatly to the understanding of the issues in our industry.

I often say to people when I’m interviewing them for a print story – first the article will appear in the print publication and then the fun bit will happen. We will post it online and find out what the readers think.
Comments
A pretty good lash Computerworld had a pretty good lash at reporting the key issues around the McLean's liquidation. By breaking the news before McLean's could complete it's 'hive down' quietly behind the scenes, it forced McLeans to accelerate the process and push the limits of credibility around what is permissable under the law. The big take out from my perspective was how a company and a liquidator can work in close concert to the mutual benefit of both - and the detriment of creditors. The story highlighted he need for better regulation to ensure that a Liquidator achieves the best possible outcome for creditors rather than the failed company. There is a mechanism for this in that creditors can challenge the actions of the liquidator, but it seems this requires creditors to mount a legal challenge. Business reality dictates that it is cheaper to take the loss and move on rather than throw good money after bad in mounting a legal challenge. I would like to see Computerworld follow up this angle further. I am thinking of the priceless remark by the Waterstone guy when asked by Computerworld if the rapid sale of assets to the new McLean's entity was legal: "I hope so, or I'm going to jail". I was surprised to find out in a later Computerworld story that this guy had already been to jail. Great reporting. But what are we left with? Does this now become old news or is Computerworld going to keep following up on the fundamental issue here: was what took place legal? If not, why not? And what are the consequences and outcomes?
Posted by Anonymous at 13:50:56 on August 3, 2012

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A pretty good lash I couldn't agree with you more. This story is NOT dead, not by a long stroke. Computerworld, follow up, keep investigating, there is more to see and hear!
Posted by Another Oldie at 16:25:08 on August 3, 2012

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Distributor Behaviour Given Protection Hi Sarah

In the light of your "rules" for removing comments and closing comments off, can you explain why every comment that has been made about a certain distributors actions in the market have been removed and comments closed quickly in the last two years?

Given that the comments about the distributors behaviour in the market i.e. selling directly to end users, and in some cases taking that business directly from their own reseller, would stand the test of being the truth and defensible in court, your actions would appear to contravene your own rules.
Posted by Anonymous at 8:19:32 on August 3, 2012

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Maclean Computing comments Good article. I think you must realise by now that you did yourselves a big dis-service by reporting the Code Blue item (which in my opinion was a vulture attack) as news. Kudos to Code Blue for being able to manipulate the media in such a way.

However, in the case of this particular sequence of events Computerworld have provided a very valuable service to the industry - a chance for people to share. You did well by noticing the liquidation on the companies office site, I think everyone was expecting it and they obviously tried to hide it, so well done to your reporter for looking in the right place.

The real value here is that the affected parties can see they're not alone and some of the information shared does point very strongly to the whole Maclean saga being very carefully orchestrated. Yes, desperate people do desperate things and the end result is that creditors paid for the ongoing personal success of those involved. The good thing here is that maybe enough of them can see that it's not over yet, they can get together and do something about it. And I think that might be happening, quietly, all around Auckland. And I look forward to reading about it here first.

Well done.
Posted by Industry Elder at 7:52:02 on August 3, 2012

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comments hard job to do, you do it quite well to.
I moderate a couple of forums far less busy than yours.
When you look at the way people comment in different media, youtube vs TED for example, you see there is a big trend in instantly taking a side on something rather than in the latter case considering all of the implications, which obviously takes much longer. I hope media can find a way of extrapolating opinions rather than categorising them.
Posted by james at 17:41:50 on August 1, 2012

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comments I disagree with the above comment that you do this well. Your understanding is limited, and in some areas completely inaccurate, for instance a company does not have to prove loss, in defamation the law assumes loss. In relation to the Maclean's issue there are still many potentially defamatory comments which you haven't moderated. Unsurprising given the standard of journalism we have been subjected to however.
Posted by Anonymous at 0:34:58 on August 2, 2012

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