Exeed to buy Renaissance distribution business
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Acquisition could create NZ's second largest IT distribution company, according to Renaissance CEO
By Computerworld staff | Auckland | Thursday, 21 June, 2012 | 8 Comments
Local IT distributor Exeed is set to buy Renaissance's distribution business, pending approval of shareholders in a meeting to take place on Monday, July 16.
According to Renaissance CEO Shaun Rendell, the acquisition means Exeed will become the second largest player in the industry.
"Renaissance has has a long association with Apple in New Zealand. We are proud of the way we have represented the brand for over 27 years. The time had come to get bigger in the industry or get out. We admire the Exeed team and we are pleased, with Apple's blessing and subject to shareholder approval, to hand the brand on to them," adds the CEO.
Justin Tye, CEO of Exeed, says he trusts the shareholders will approve the decision. "We are delighted that as part of our negotiations, Apple, and several other key brands, have evaluated Exeed, its people and our reputation as an IT distributor and are happy for us to represent and distribute their products in New Zealand."
Exeed currently distributes HP, Samsung, Netgear, and Watchguard in New Zealand. Renaissance's portfolio also includes Fuji Xerox, Cygnet, Ozaki, and Belkin.
Comments
Still nothing appealing about Apple
Doesn't matter who Apple shifts to, whether it stays with Renaissance or moves to Exeed. Fact of the matter is, until NZ has a strong second-distributor of Apple products, we will continue to see ludicrous pricing for all things Apple, and Noel Leeming and Harvey Norman will continue to be forced to display "Excludes all Apple products" on their interest-free / sale adverts
Posted by Greg at 14:21:25 on June 25, 2012
Posted by Greg at 14:21:25 on June 25, 2012
Still nothing appealing about Apple
It is Apple who sets the pricing so this will never happen Apple controls everything. The Retailers deal direct with apple not distribution.
Posted by INSIDER APPLE at 17:01:42 on June 25, 2012
Posted by INSIDER APPLE at 17:01:42 on June 25, 2012
Still nothing appealing about Apple
Au contraire. The likes of Harvey Norman and Noel Leeming Group get their Apple products from Renaissance. All other computer brands have multiple distributors throughout NZ, except for Apple. Pricing is fixed by Renaissance as there is no other distributor to compete with.
Pricing is much more competitive in Australia, for example, as there are (at last count) six Apple distributors all vying for the same channels.
Posted by Greg at 11:46:08 on July 18, 2012
Pricing is much more competitive in Australia, for example, as there are (at last count) six Apple distributors all vying for the same channels.
Posted by Greg at 11:46:08 on July 18, 2012
Exeed
With Apple making all the rules I don't see any big changes happening in the NZ apple market. Good luck to Justin and Baino they are going to need it.
Posted by Insider Apple at 12:28:05 on June 25, 2012
Posted by Insider Apple at 12:28:05 on June 25, 2012
Don't make me laugh
Renaissance have nothing to be proud of as Apple distributors. IMO they didn't give a shit about the Apple business through the 90's and early 2000's. Ef all promotion, no Apple store in a store style presence. So many things to name. I wished the company died a horrible death many years ago.
Posted by Anonymous at 19:35:58 on June 22, 2012
Posted by Anonymous at 19:35:58 on June 22, 2012
Exeed
The slow death of Renaissance is almost complete. Exeed for the most part have a strong team of people, something Renaissance sadly lacked towards the end. Anything that can help Exeed diversify a bit will benefit them, but lets not kid ourselves - Ingram Micro and Westcon are the 2 big boys on the block. Its not a case of the other disties like Exeed fighting for the scraps, but rather a case of ensuring that their limited, and in some instances niche, offerings remain profitable. There is more consolidation in the distribution market to come before the end of the calendar year.
Posted by Channel Watcher at 15:49:26 on June 22, 2012
Posted by Channel Watcher at 15:49:26 on June 22, 2012
#2?
Second largest player? Really? Have they forgotten about Westcon (ex Datastor)?
Posted by Spudz at 9:56:48 on June 22, 2012
Posted by Spudz at 9:56:48 on June 22, 2012
Exceed buying Renaissance
That is one of the best bits of news I've heard about Renaissance in a long time. Exceed will, hopefully, provide some real challenge to IM in the Apple space.
Posted by Stu Duggan at 15:54:01 on June 21, 2012
Posted by Stu Duggan at 15:54:01 on June 21, 2012
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