Tech reviewer reveals most commonly asked question

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Samsung beats Apple for best phone for 2012, says Consumer NZ

Technology reviewer for Consumer NZ, Hadyn Green says the question he’s most often asked is “how much does Apple pay you?”

“They don’t pay us a dime,” he assured a meeting of the Institute of IT Professionals in Wellington. “It’s just a coincidence that their products tend to be the best.”

Green proceeded to rebut the accusation by demonstrating the thoroughness of tests Consumer applies, particularly to phones. This includes tumbling them in a rotating bin and dropping them from a height onto a concrete floor, before even approaching their electronic and software qualities.

Phones are tested for such parameters as directional signal reception – using a water-filled robot figure. Radiation emission is measured – in this respect there is not much difference between models, Green says. Efficiency in use is rated by timing standard activities; speed of texting, for example is assessed using the Wikipedia article on piranhas. Consumer rates usability with a subjective test, but has not to date examined accessibility for older or disabled users.

Most testing is outsourced to a German company. Results are published in a monthly magazine, an email newsletter and a website (consumer.org.nz).

Consumer assesses the number of apps available with the phone, but not their quality, Green says.

Netting up all the results, Consumer NZ rates the two leading phones for 2012 at 79 percent for the iPhone 5 and 80 percent for the Samsung Galaxy S III.

Simpler phones – those with only speech and texting and the so-called multimedia phones that were the first generation with cameras - are also rated because of their still large base of users. Flip phones, which have declined in favour in urban environments, are still popular among rural customers because the screen is better protected from damage, Green says.

Apple continues to dominate in personal computer territory, with the Macbook Air judged best ultra-portable, the MacBook Pro top laptop and the iMac best desktop.
Comments
Samsung vs Apple - longterm prospects Samsung will end up eating Apples. They have a better business model from 'In House' Design to Manfacture of a vast array of Electronics including their own Proprietory Nand and controllers for SSD's. Apple have announced that they intend to produce an Apple TV but it is difficult to imagine that they will ever catch up to Samsung in Television, let alone compete. Especially, as the latter are reportedly the only company among the top players currently making a profit from them.
Posted by daMystery1 at 22:30:07 on January 16, 2013

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Market share vs profits If you have not seen it before, this is an interesting slide deck on the number devices versus actual usage. Mobile starts at slide 114 but the whole slide deck is interesting: http://www.businessinsider.com/future-of-digital-slides-2012-11#-1

Apologies if you have all seen it before....
Posted by Peter at 15:01:21 on January 16, 2013

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Market share vs profits Samsung may indeed have the bigger market share solely due to giving more phones away with Buy one, get one free deals that many telcos do to attract customers. But giving phones away to gain market share doesn't equate to profits derived from selling phones to customers which equates to a better profit margin.
Posted by Trademe at 9:18:09 on January 15, 2013

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Market share vs profits Interesting comment - Too bad it's invalid as Samsung is the largest Smartphone manufacturer BY REVENUE. That means they make the most money from SELLING phones.
Posted by Mark L at 12:19:58 on January 15, 2013

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Market share vs profits Revenue is all good, but PROFIT is better :)
Posted by Trademe at 15:34:07 on January 15, 2013

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Market share vs profits As a market matures, products are commoditised, and industries amoratise initial R&D costs, profit margins tend to drop. For commodities, it's generally around 10%. The high profit margins Apple's getting now are not sustainable. Samsung's in the longer game and is eating Apple's lunch (and will continue to eat more of the pie).
Posted by Dave Lane at 16:00:58 on January 15, 2013

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Market share vs profits Profit margins on a product are sustainable as long as you keep bringing out a new or revised version of that product and killing off the older versions of it, which is what Apple keeps doing. So yes, they are definitely sustainable :)
Posted by Trademe at 9:29:53 on January 17, 2013

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Market share vs profits The article is about which phone is best. Your argument is invalid.
Posted by Anonymous at 12:09:53 on January 15, 2013

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Market share vs profits Hi Fanboy. Visit Asia and you will see that Samsung is everywhere and Apple's are rare. The Western world loves Apple, but not everybody does, and the markets in Asia are much much bigger.
Posted by Anonymous at 9:34:08 on January 15, 2013

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Market share vs profits Indeed they probably are as Samsung is huge throughout most of Asia. But what I said still rings true in that market share doesn't always equate to profits.

Just sayin...
Posted by Trademe at 11:30:22 on January 15, 2013

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